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Writing/Producing promos for the Sochi Olympics w/ NBC Sports.

With the Stanley Cup. (I wasn't allowed to touch it.)

On set with the legendary director Joe Pytka during filming of the NFL's 2009 Super Bowl commercial.

Taking a break from shooting a Shark Tank promo for CNBC with Kevin O'Leary & Daymond John.

Me & Kevin Costner on the field before Super Bowl 48.

Interviewing Pittsburgh Penguins Head Coach Mike Sullivan at MSG.

Jay Leno

On the set w/ Jay Leno on a Jay Leno's Garage shoot.

A creative, dynamic, media stylist and TV enthusiast, Brian Matoren is an award-winning Senior Writer/Producer of promos, digital content and integrated marketing campaigns. He's also probably the only person you've ever met who has a Super Bowl ring, won a Seinfeld trivia contest, and been in Jay Leno's Garage. But first and foremost, he's a storyteller.

Brian's written and produced everything from episodic promos, New Series and Season Launch campaigns, Digital & Social content and Brand Image spots. Most recently at CNBC Prime, he worked on hit shows such as Shark Tank, The Profit, Deal or No Deal, Empires of New York, Streets of Dreams, American Greed, Secret Lives of the Super Rich and Jay Leno's Garage, to name a few. He's directed on-location shoots and supervised the implementation of the network's 2016 re-brand.


Brian was an integral part of MLB Network's 2017 MLB Postseason campaign, "Go Off", producing team specific and individual game spots. In addition, Brian produced 5 three minute vignettes on the 2017 US Hockey Hall of Fame inductees for USA Hockey.

He’s produced promos for 3 Olympic Games for NBC Sports, including the Emmy-award winning 2012 London Olympics. He thrives in fast-paced, energetic environments, delivering top-notch and creative promos quickly and on deadline. At NBC Sports, he was the main producer for the 2013 NHL Stanley Cup Playoffs, working with as many as 3 editors at once, delivering over 500 spots, across 3 networks (NBC, CNBC, NBCSN) over a 9-week period. Ratings for the playoffs were NBCSN’s highest ever for hockey (at that time). During the London Games, he was responsible for all the topical spots promoting coverage of the Games on MSNBC, CNBC, and NBCSN. Along with only one editor, he delivered over 100 spots over the 3-week period. He’s also produced promos for Sunday Night Football (America’s #1 primetime show), Notre Dame Football (including the 2012 undefeated regular season), and the NHL Game of the Week.

Other clients Brian has worked with include the NFL, MLB Network, CBS Sports Network, and Horn Interactive. He has produced on-location shoots for national advertising spots, including the NFL’s 2009 Super Bowl brand image spot directed by Joe Pytka, side by side with A-List celebrities and athletes, as well as live broadcasts and events. He also produced a live eSports event sponsored by Blizzard Entertainment, in which he oversaw a 20 person crew. The event was viewed by over 600,000 users online and aired live on DirecTV.


Brian is also entering his 25th season as an Instant Replay Official for the NFL. He’s worked 21 post-season games, including Super Bowl XLVIII in NY/NJ, the 2021, 2020 & 2012 NFC Championship Games & the 2015 & 2017 AFC Championships. In addition, he worked 2 seasons as a Replay Official for the American Athletic Conference, earning a bowl game assignment in 2017.


When he’s not hunkered down in an edit suite or in the Instant Replay Booth, Brian is probably quoting Seinfeld, Harold Ramis or Mel Brooks movies, donning his orange and blue to watch the Florida Gators, listening to Bruuuuuuuuce, or spending time with his wife and daughter.


He's also studying to be a Stand-up Philosopher.

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